Why Preorders Are Gold

One might actually think that preorders have no real advantages. Delivery time is longer and return rates are the same compared to the same item offered as a stock item. But the real power of preorders is somewhere else.

First, you save on resources and upfront costs to produce in the first place. No preorders no resources lost.

Second, with preorders, you can test the market. If a customer is not willing to accept the longer waiting time how crazy can he be for the product?

And third, you can make a greater variety of products if they can be presented ready to preorder without fully realizing them in the first place. Like it is done with smart CGI technology. Take a look at the latest IKEA catalog. You will be surprised how few pictures are actually real. You will not even notice that they are CGI so good have they become.